Our client Ava, for which the agency manages the media relations for the Romandie region, makes regularly the headlines. After winning several national and international prices – the last one being the TOP 100 Swiss Startup Award -, the Swiss startup just launched its new 2.0 fertility bracelet. The Ava’s multisensor sits on the wrist of female customers and records nine vital functions: from resting pulse rate to perfusion to heat loss. The customer’s data is sent via an app to a platform where software compares it with physiological models of the menstrual cycle, detects which phase of the cycle the woman is in, and sends its analysis back to her smartphone.