Media consulting for Le Matin, one of the most read newspapers of the Romandie region, about Emmanuel Macron’s communication and style of language. According to Virginie Simon, Founder of Simon PR, his refined language results from a communication work done after the criticisms raised during meetings within the party. Thanks to his background in literature, he could appropriate this language, symbolizing the return to a certain culture and aiming at regaining the former nobility of this political function. Nevertheless, all politicians should be careful when using such vocabulary in order not to cut themselves from their political basis.
