The Esprit chocolat campaign

Simon PR creates content and manages the media relations in the Romandie region for Esprit chocolat, the awareness campaign of Chocosuisse. In this role, we had the pleasure to meet great artisans such as Tristan Carb0natto, famous chocolate maker in Perroy, Géraldine Marolleau, R&D Manager for Villars Maître Chocolatier and Nicolas Filippov, CEO of the "chocolate cellar" Chocolats du monde, to name a few. The agency met Nicolas Filippov, CEO of Chocolats du monde, in order to write an article about his innovative concept of "chocolate cellar".

By | November 26th, 2018|simonpr|

Cette semaine, l’agence est allée à la rencontre …

Cette semaine, l'agence est allée à la rencontre de Nicolas Filippov, directeur de Chocolats du monde, et de Dan Durig, directeur de la chocolaterie Durig. Deux interviews à lire sur le site de la campagne de la fédération Chocosuisse, espritchocolat.ch: https://www.espritchocolat.ch/fr/5-fragen This week, the agency met Nicolas Filippov, director of Chocolat du monde, and Dan Durig, from the Durig chocolate factory. The two interviews can be read via the espritchocolat.ch webpage: https://www.espritchocolat.ch/fr/5-fragen

By | November 23rd, 2018|Facebook, simonpr|

In the media… Analysis of Macron’s communication

Media consulting for Le Matin, one of the most read newspapers of the Romandie region, about Emmanuel Macron's communication and style of language. According to Virginie Simon, Founder of Simon PR, his refined language results from a communication work done after the criticisms raised during meetings within the party. Thanks to his background in literature, he [...]

By | July 10th, 2017|simonpr|

In the media… analysis of the US elections

Le Matin, one of the most read newspapers of the Romandie region, asked Virginie Simon to analyze the political elections a few days before the election of Donald Trump. The question of the importance of the arguments in the political debate and the people-ization of their private life were two of the topics that were discussed [...]

By | November 21st, 2016|simonpr|

Storytelling as a key to maximize a brand’s longevity and impact

Once upon a time… A rich story. A story that answers the customer’s desire for authenticity and trust. A story that procures an emotion at first, and then have a rational impact. All consumers are attracted towards brands they could talk about because they bring a great story. This is even more pronounced if the [...]

By | August 30th, 2016|simonpr|

Simon PR in the media: analyzing political campaigns

Le Matin asked Virginie Simon to analyzed the Swiss political campaigns using a communicational point of view. According to the specialist, originality in the means of communication used by certains politiciens shouldn't ignore the power of good arguments and an impacting messaging. A touch of humour is also welcome in order [...]

By | August 26th, 2016|simonpr|