Virginie is a highly-motivated, multicultural, diligent and passionate PR strategist and brand-builder with 12 years of proven track record in delivering strategic communications campaigns, reputation management plans and high-level change and crisis counselling. She has gained experience in the public sector, Swiss and international agencies, startups, nonprofit and multinational corporations, which allows her to understand and analyze all types of organizations.
Passionate about business development, brand management and strategic communications, Virginie always go beyond traditional thinking to implement meaningful actions. Her knowledge of the Swiss market has also become a strong asset for her national and international clients willing to develop themselves or launch new products and services in such a small but specific country.
In her previous senior roles in PR and communication agencies, she led major international and national accounts and multifunctional teams, ensuring return on investment and reaching high key performance indicators. She in particular managed all communications for the largest redundancy Geneva has ever experienced and launched a campaign in more than 35 countries. Prior to that, she developed and launched Swiss national campaigns of prevention, developing and implementing promotion, media, PR and crisis communications plans as well as partnerships and events.
Virginie obtained an Advanced Diploma in Strategic Brand Management from the London School of Business and Finance, a Diploma of Advanced Studies in Marketing Management from HEC Business School and a Master degree in Political Sciences from Lausanne University. Trilingual in French, English and Spanish, she is fluent in German and speaks Italian.