Once upon a time… A rich story. A story that answers the customer’s desire for authenticity and trust. A story that procures an emotion at first, and then have a rational impact. All consumers are attracted towards brands they could talk about because they bring a great story. This is even more pronounced if the [...]
Le Matin asked Virginie Simon to analyzed the Swiss political campaigns using a communicational point of view. According to the specialist, originality in the means of communication used by certains politiciens shouldn't ignore the power of good arguments and an impacting messaging. A touch of humour is also welcome in order [...]
Notre client, Le Sion Festival, offre des billets supplémentaires via un concours ouvert jusqu'à vendredi 12h. Bonne chance à tous! Our client, the Sion Festival, offers additional tickets via a contest open until Friday at noon. Good luck everyone!
RT @PRDaily: In PR, how much do logos matter? https://t.co/79YCw2mSiV
Comment les marques de luxe se réinventent à l'heure de l'e-commerce https://t.co/Z5KDup5ZY4
bon week-end à tous! Happy Friday everyone #yay
